Alcohols Ltd WordPress Build

Alcohols Ltd needed a more structured B2B website for product and sector content. The project was about making a technical product range easier to understand, browse, search and enquire about.

Where I fit

I built the WordPress implementation at Mosaic, working from the wider team's design and project direction. My contribution was the build layer: content architecture, front-end templates, responsive detail and admin structures for product and sector pages.

The brief

The site needed to modernise the presentation of Alcohols Ltd, support commercial growth and help different types of visitors find the right information without needing to understand the company's full product range from the start.

What I built

• A structured WordPress build for product, sector and support content.
• Search and browsing routes designed around how B2B visitors look for information.
• Reusable templates for product-led content and enquiry journeys.
• Responsive front-end implementation with a clearer route from research to contact.

Build notes

• B2B product sites often fail when every page assumes the visitor already understands the terminology.
• The build needed to make discovery easier while keeping the content maintainable.
• This was a useful example of pairing WordPress templates with a more deliberate content architecture.

What the site needed to make easier

The finished site gives visitors more routes into the right product or sector information, and gives editors a cleaner structure for managing that content over time. That combination is where WordPress becomes genuinely useful for B2B sites.